The unique hospitality brand, 21c Museum Hotels, will open its 10th hotel this spring — a 10-story lodging in St. Louis with artwork in every room and more than 14,000 square feet of museum exhibition space.
It’s the newest venture for Louisville-based 21c Museum Hotels which says it’s “pushing the boundaries of the museum and hotel worlds to create a new kind of travel experience.” The chain was founded in 2006 by art collectors Laura Lee Brown and Steve Wilson and sold five years ago to Accor, which has more than 40 brands and 5,300 hotels in 110 countries.
Missouri artists will decorate the rooms of the new St. Louis hotel with exclusive artwork. The 173-room boutique hotel, located in a 95-year-old, Renaissance Revival-style former YMCA building, has begun taking reservations beginning in late June.
“The 21c Museum Hotel St. Louis will challenge the conventions of both the hospitality and museum worlds,” says Sarah Robbins, the chief operating officer of 21c Museum Hotels. The hotel will provide “a space where travelers and locals can come together to experience contemporary art exhibitions, community-focused cultural programming and food and beverage options that spark conversation and create connection.”
Robbins says the new hotel has other distinctive attributes.
It will include an upper-level fitness loft with equipment from Peloton, TechnoGym and Mirror and a 10,500-square-foot athletic and wellness center. Celebrated St. Louis chef Matthew Daughaday will spearhead the restaurant.
21c Museum Hotels’ other lodging properties are in Chicago; Cincinnati; Kansas City; Nashville; Louisville; Oklahoma City; Lexington, Kentucky, and Durham, North Carolina.