Contemporary artist Krista Kim, who boasts past collaborations with brands such as Lamborghini and Lanvin, has ventured into the crypto-creative field, announcing her design of the first digital home, called Mars House, available for purchase as an NFT file. NFTs, or non-fungible tokens, act as virtual certificates that allow you to exclusively own a digital item, authenticated through blockchain technology. The tokens can take many forms, including JPEGS, GIFS, and even tweets.
NFTs are already taking off in the art sphere. Digital artist Beeple, for instance, has amassed a multimillion-dollar fortune by selling his digital works—including the first solely digital art to be auctioned at Christie’s. “In the near future, we will live in an AR/VR world, digital art, architecture, cars, fashion, pets, etc,” says Kim, who saw the opportunity to take advantage of a rapidly rising market with Mars House. Kim is not the only designer to shift to digital work; just a few weeks ago, the Argentinian designer Andrés Reisinger made more than $450,000 selling 10 pieces of furniture in an online auction.
Kim ventured into NFTs while exploring meditative design during quarantine; her hope was to use the influx of digital life as an opportunity to promote well-being. Comprised entirely of light, the visual effects of her crypto-home are meant to omit a zen, healing atmosphere. The artist also partnered with musician Jeff Schroeder of The Smashing Pumpkins to create a calming musical accompaniment. So what makes the file a compelling purchase? Beyond the promise of buying into the lucrative NFT market, the home and all of the furniture in it can be built in real life by glass-furniture makers in Italy, as well as through MicroLED screen technology. Kim also has a strong vision of the art being projected, as well. “Everyone should install an LED wall in their house for NFT art,” says the artist. “This is the future, and Mars House demonstrates the beauty of that possibility.”
The Mars House goes on sale exclusively on Superrare starting March 15.