On February 10, 2008, Kanye West lit up the stage of the Grammy Awards. He wore a pair of shoes no one had ever seen before, and not even sneakers experts could identify them. The only hint? The Swoosh signature of Nike. This iconic night confirmed the rumors of a sneakers collaboration between Kanye Westand Nike.
Although he is associated with adidas since 2013, Kanye West launched his first sneakers collaborations with Nike. Earlier this month, Sotheby’s listed the Nike Air Yeezy 1 sneakers that the American rapper wore during the legendary Grammy’s night – where he won four awards – for auction. The shoes, valued at over a million dollars by the auction house, lead to a fight between collectors and sneakers addicts, finally selling for 1.8 million dollars. Bought by the sneakers investment platform Raresapp, Sotheby’s declared that the sale had tripled the previous record of auctioned sneakers becoming the first sneakers sale to go over one million dollars.